{"id":8757,"date":"2021-04-01T15:54:48","date_gmt":"2021-04-01T15:54:48","guid":{"rendered":"https:\/\/7culture.ci\/index.php\/2021\/04\/01\/media-les-autorites-nigerianes-ne-veulent-plus-de-publicite-des-marques-locales-sur-les-chaines-internationales\/"},"modified":"2021-04-01T15:54:48","modified_gmt":"2021-04-01T15:54:48","slug":"media-les-autorites-nigerianes-ne-veulent-plus-de-publicite-des-marques-locales-sur-les-chaines-internationales","status":"publish","type":"post","link":"https:\/\/7culture.ci\/index.php\/2021\/04\/01\/media-les-autorites-nigerianes-ne-veulent-plus-de-publicite-des-marques-locales-sur-les-chaines-internationales\/","title":{"rendered":"M\u00c9DIA : LES AUTORIT\u00c9S NIG\u00c9RIANES NE VEULENT PLUS DE PUBLICIT\u00c9 DES MARQUES LOCALES SUR LES CHAINES INTERNATIONALES"},"content":{"rendered":"\n

C\u2019est un pas vers le protectionnisme. Le ministre de l\\’information et de la culture du Nigeria, Lai Mohammed, a annonc\u00e9 en d\u00e9but de semaine, que les marques locales faisant de la publicit\u00e9 sur les m\u00e9dias audiovisuels \u00e9trangers pr\u00e9sents dans le pays seraient bient\u00f4t sanctionn\u00e9es. C\u2019\u00e9tait lors d\u2019une interview accord\u00e9e \u00e0 l\\’\u00e9mission \u2018\u2019Good Morning Nigeria\u2019\u2019 sur la chaine nationale publique du pays.<\/p>\n\n\n\n

Selon le ministre, le gouvernement f\u00e9d\u00e9ral veut imposer une amende de  100.000 Naira soit pr\u00e8s de 123.000FCFA (245 Dollars US) pour les publicit\u00e9s des marques locales diffus\u00e9es sur CNN et d\\’autres stations internationales au Nigeria. L\\’amende serait appliqu\u00e9e chaque fois qu\\’une marque nig\u00e9riane diffusera une publicit\u00e9 sur d\u2019autres cha\u00eenes internationales qui \u00e9mettent au Nigeria.<\/p>\n\n\n\n

\\\"\\\"<\/figure><\/div>\n\n\n\n

Pour le gouvernement, l\u2019id\u00e9al serait que les marques locales fassent de la publicit\u00e9 pendant les matchs du championnat nig\u00e9rian de football, ou sur des m\u00e9dias nig\u00e9rians. \u00ab Les spots doivent \u00eatre r\u00e9alis\u00e9s et r\u00e9dig\u00e9s par des Nig\u00e9rians \u00e0 l\\’int\u00e9rieur du pays<\/em><\/strong> \u00bb, estime le ministre. Pour les autorit\u00e9s, si une entreprise nig\u00e9riane investit dans une ligue \u00e9trang\u00e8re, elle devra investir 30 % de l\\’argent dans le football nig\u00e9rian. Ainsi, si un diffuseur d\u00e9pense 1 million de dollars pour amener le championnat anglais au Nigeria, il doit d\u00e9penser 30 % de cette somme pour produire du contenu local. Le ministre de l\u2019information et de la culture, Lai Mohammed, explique que tout l\u2019argent g\u00e9n\u00e9r\u00e9 par les entreprises sanctionn\u00e9es irait au Fonds nig\u00e9rian de d\u00e9veloppement des contenus audiovisuels.<\/p>\n\n\n\n

Adams T<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u2019est un pas vers le protectionnisme. Le ministre de l\\’information et de la culture du Nigeria, Lai Mohammed, a annonc\u00e9 en d\u00e9but de semaine, que les marques locales faisant de la publicit\u00e9 sur les m\u00e9dias audiovisuels \u00e9trangers pr\u00e9sents dans le pays seraient bient\u00f4t sanctionn\u00e9es. C\u2019\u00e9tait lors d\u2019une interview accord\u00e9e \u00e0 l\\’\u00e9mission \u2018\u2019Good Morning Nigeria\u2019\u2019 sur …<\/p>\n

M\u00c9DIA : LES AUTORIT\u00c9S NIG\u00c9RIANES NE VEULENT PLUS DE PUBLICIT\u00c9 DES MARQUES LOCALES SUR LES CHAINES INTERNATIONALES<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":8759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[33],"tags":[],"jetpack_publicize_connections":[],"acf":[],"aioseo_notices":[],"yoast_head":"\nM\u00c9DIA : LES AUTORIT\u00c9S NIG\u00c9RIANES NE VEULENT PLUS DE PUBLICIT\u00c9 DES MARQUES LOCALES SUR LES CHAINES INTERNATIONALES - 7culture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/7culture.ci\/index.php\/2021\/04\/01\/media-les-autorites-nigerianes-ne-veulent-plus-de-publicite-des-marques-locales-sur-les-chaines-internationales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00c9DIA : LES AUTORIT\u00c9S NIG\u00c9RIANES NE VEULENT PLUS DE PUBLICIT\u00c9 DES MARQUES LOCALES SUR LES CHAINES INTERNATIONALES - 7culture\" \/>\n<meta property=\"og:description\" content=\"C\u2019est un pas vers le protectionnisme. Le ministre de l’information et de la culture du Nigeria, Lai Mohammed, a annonc\u00e9 en d\u00e9but de semaine, que les marques locales faisant de la publicit\u00e9 sur les m\u00e9dias audiovisuels \u00e9trangers pr\u00e9sents dans le pays seraient bient\u00f4t sanctionn\u00e9es. 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