{"id":4476,"date":"2020-10-14T16:55:32","date_gmt":"2020-10-14T16:55:32","guid":{"rendered":"https:\/\/7culture.ci\/index.php\/2020\/10\/14\/che-guevara-comment-sa-mythique-photo-en-beret-a-fini-sur-nos-t-shirts\/"},"modified":"2022-01-12T23:37:02","modified_gmt":"2022-01-12T22:37:02","slug":"che-guevara-comment-sa-mythique-photo-en-beret-a-fini-sur-nos-t-shirts","status":"publish","type":"post","link":"https:\/\/7culture.ci\/index.php\/2020\/10\/14\/che-guevara-comment-sa-mythique-photo-en-beret-a-fini-sur-nos-t-shirts\/","title":{"rendered":"CHE GUEVARA: COMMENT SA MYTHIQUE PHOTO EN B\u00c9RET A FINI SUR NOS T-SHIRTS"},"content":{"rendered":"\n

Ernesto Che Guevara est mort, il y a 53 ans. Parmi ses photographies, il y a \\”El Guerillero Heroico\\”, le portrait r\u00e9alis\u00e9 par le photographe Alberto Korda. Il est devenu iconique et il a fait le tour du monde.<\/em><\/strong><\/p>\n\n\n\n

Le Che, air grave, est… \u00e0 un enterrement<\/strong><\/p>\n\n\n\n

Que montre la photo ? Sur un t-shirt, sur un mug ou un cendrier, cette image iconique reste encore tr\u00e8s largement utilis\u00e9e de nos jours. Prise le 5 mars 1960 \u00e0 La Havane, elle y pr\u00e9sente Ernesto Guevara de la Serna, plus connu sous le nom de Che Guevara<\/strong>, lors de l\\’enterrement des victimes de l\\’explosion du cargo fran\u00e7ais La Coubre. Ce navire, transportant des munitions belges, explosa le 4 mars 1960 dans le port de La Havane. Ce drame fit au moins 75 morts et plus de 200 bless\u00e9s. Cuba accusa la CIA d\\’\u00eatre \u00e0 l\\’origine de cet acte, mais les Etats-Unis ont toujours privil\u00e9gi\u00e9 la th\u00e8se de l\\’accident. Pr\u00e9sent lors des fun\u00e9railles, celui que l\\’on appelle Le Che<\/strong> y affiche un air d\u00e9termin\u00e9, grave et h\u00e9ro\u00efque, le regard tourn\u00e9 vers le haut.<\/p>\n\n\n\n

\\\"\\\"<\/figure>\n\n\n\n

Une image recadr\u00e9e… qui reste d\\’abord dans l\\’ombre<\/strong><\/p>\n\n\n\n

Chose peu connue, la photographie initiale a \u00e9t\u00e9 recadr\u00e9e afin de n\\’afficher que le r\u00e9volutionnaire. Sur l\\’image originale, une moiti\u00e9 de visage appara\u00eet au bord du cadre, ainsi que des feuilles sur la gauche du Che.<\/p>\n\n\n\n

L\\’auteur de cette photographie mondialement connue est Alberto Korda<\/strong>, un fervent r\u00e9volutionnaire communiste. Il a r\u00e9ussi ce clich\u00e9 qui fera le tour du monde alors qu\\’il n\\’a pris que deux photos du Che ce jour-l\u00e0, comme le montre sa planche contact.<\/p>\n\n\n\n

La premi\u00e8re version publique de cette photographie sort en 1961, pour illustrer un reportage du journal Revolucion<\/strong> sur le Che. Mais l\\’image, qui ne conna\u00eet alors pas de succ\u00e8s international, retombe dans l\\’anonymat. Jusqu\\’\u00e0 la mort d\\’Ernesto Guevara en 1967, abattu par l\\’arm\u00e9e bolivienne, o\u00f9 la photo fait le tour des m\u00e9dias du monde entier qui voient en elle l\\’illustration parfaite du r\u00e9volutionnaire po\u00e9tique.<\/p>\n\n\n\n

La c\u00e9l\u00e9brit\u00e9… et la question des droits d\\’auteur<\/strong><\/p>\n\n\n\n

Si cette image a tant \u00e9t\u00e9 reprise sur toutes formes de support, c\\’est gr\u00e2ce \u00e0 une faille\u2026 dans les droits d\\’auteur. Pendant plusieurs d\u00e9cennies, Alberto Korda a tol\u00e9r\u00e9 l\\’utilisation libre de cette image. Il a m\u00eame \u00e9t\u00e9 jusqu\\’\u00e0 en offrir un tirage original \u00e0 l\\’\u00e9diteur italien Giangiacomo Feltrinelli. Ce dernier en a profit\u00e9, \u00e0 la mort du Che, pour faire imprimer en un million d\\’exemplaires le portrait r\u00e9alis\u00e9 par Korda. Depuis, l\\’image reste utilis\u00e9e partout.<\/p>\n\n\n\n

Ce n\\’est qu\\’\u00e0 partir de 2000 qu\\’Alberto Korda a fait valoir son droit d\\’auteur, lorsqu\\’une c\u00e9l\u00e8bre marque de vodka a d\u00e9cid\u00e9 de l\\’utiliser pour ses campagnes publicitaires. \u00ab En tant que partisan des id\u00e9aux pour lesquels Che Guevara est mort, je ne suis pas oppos\u00e9 \u00e0 sa reproduction par ceux qui souhaitent propager sa m\u00e9moire et la cause de la justice sociale \u00e0 travers le monde, mais je suis cat\u00e9goriquement contre l\\’exploitation de l\\’image du Che pour la promotion de produits comme l\\’alcool, ou pour tout autre objet qui d\u00e9nigre la r\u00e9putation du Che \u00bb<\/em><\/strong>, soutient Alberto Korda. C\\’est ainsi qu\\’il gagna son proc\u00e8s contre la marque de vodka. Il donna les 50.000 dollars qui lui furent revers\u00e9s par l\\’entreprise au syst\u00e8me m\u00e9dical cubain. Autrement, celui qui a captur\u00e9 cette image n\\’a jamais tir\u00e9 un b\u00e9n\u00e9fice cons\u00e9quent de cette photographie.<\/p>\n\n\n\n

De son c\u00f4t\u00e9, la fille du photographe a entam\u00e9 une v\u00e9ritable croisade contre les utilisations abusives de l\\’image du Che. En 2008, ce sont deux proc\u00e8s que Diana Diaz-Lopez a gagn\u00e9s. Le premier contre l\\’Union sportive d\\’Ivry Handball, qui avait utilis\u00e9 et remplac\u00e9 dans un visuel les habits d\\’Ernesto Guevara par le maillot de l\\’\u00e9quipe, et le second contre deux vendeurs de cigares et de pipes sur le web, qui se servaient de la photo iconique comme support de promotion.<\/p>\n\n\n\n

Alberto Korda, photographe personnel de Castro<\/strong><\/p>\n\n\n\n

Que dire du photographe ? N\u00e9 \u00e0 la Havane en 1928, Alberto Korda a toute sa vie \u00e9t\u00e9 un r\u00e9volutionnaire convaincu, ami du Che et photographe personnel de Fidel Castro durant dix ans. Il est mort \u00e0 Paris en 2001 lors de la pr\u00e9sentation d\\’une de ses expositions o\u00f9 il a succomb\u00e9 \u00e0 une crise cardiaque.<\/p>\n\n\n\n

\\\"\\\"<\/figure>\n\n\n\n

nouvelobs.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Ernesto Che Guevara est mort, il y a 53 ans. Parmi ses photographies, il y a \\”El Guerillero Heroico\\”, le portrait r\u00e9alis\u00e9 par le photographe Alberto Korda. Il est devenu iconique et il a fait le tour du monde. Le Che, air grave, est… \u00e0 un enterrement Que montre la photo ? Sur un t-shirt, …<\/p>\n

CHE GUEVARA: COMMENT SA MYTHIQUE PHOTO EN B\u00c9RET A FINI SUR NOS T-SHIRTS<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[35],"tags":[],"jetpack_publicize_connections":[],"acf":[],"aioseo_notices":[],"yoast_head":"\nCHE GUEVARA: COMMENT SA MYTHIQUE PHOTO EN B\u00c9RET A FINI SUR NOS T-SHIRTS - 7culture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/7culture.ci\/index.php\/2020\/10\/14\/che-guevara-comment-sa-mythique-photo-en-beret-a-fini-sur-nos-t-shirts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHE GUEVARA: COMMENT SA MYTHIQUE PHOTO EN B\u00c9RET A FINI SUR NOS T-SHIRTS - 7culture\" \/>\n<meta property=\"og:description\" content=\"Ernesto Che Guevara est mort, il y a 53 ans. 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